Autumn officially begins next Tuesday. I love this time of year! Cool, crisp weather here in the midwest. A new season. A great time to look at your retail program, develop a plan and set your goals for the rest of the year.
There's been some positive information regarding retail sales. The 2.7% rise in seasonally adjusted retail sales in August was the highest monthly increase since January 2006. It's a great time to build some momentum!
If you manage a parcel shipping location, now is the time to gear up for the Holiday season. What is your plan to maximize retail sales in the fourth quarter? Here are a couple items that should be on your checklist:
> Stock up on your core supplies now. Prepare yourself for the rush. Don't miss out on sales because you are unprepared.
> Bring in those Holiday specific products that boost your retail profits. Decorative shipping boxes, decorative bubble mailers, impulse items, stocking stuffers, tape (for gift wrapping), red and green markers...I could go on and on...cross sell and up-sell!
Those of you with Moving and Storage facilities are winding down after the busy moving season. Your checklist should include:
> Re-loading your retail section. Get your hooks, shelves and displays back to pre-moving season levels. A full, eye-appealing assortment gives you the best opportunity to sell retail when customers come to your facility.
> Create a Holiday program of your own. How about Glassguard kits for Holiday ornament storage? Large storage bags to protect Christmas Trees? A Holiday themed impulse display at your checkout counter? I'm sure that you will come up with a few creative ideas that apply to the season. These ideas could lead you to your best retail sales season for a fourth quarter.
Basically, the theme here is to give yourself the best chance to sell the most retail products possible. Whether, it's for this Holiday campaign or re-setting after the busy season, prepare to succeed, and set and track your goals.
Don Provident - Marketing Supervisor, Supply Side USA
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